Articles by: Bernadette Pasco

Navigating the Telecommunications Tangle: A Blueprint for Industry Evolution

Once a streamlined avenue for communication, the telecommunications industry has morphed into a labyrinth of products and services, akin to a cluttered hoarder’s house. Let’s delve into the roots of this complexity and explore why the telecom sector has amassed such a messy array of offerings. More crucially, let’s examine […]

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Mastering the Post-Contract Landscape: Carriers’ Journey to Success through ‘Stickiness’

Over the past decade, telecommunication carriers’ business models have experienced a notable paradigm shift, bidding farewell to the traditional subscription-based postpaid model and ushering in a new era of flexibility through contract-free options, including prepaid plans and month-to-month agreements. The emphasis on cultivating customer stickiness (retention) and minimizing churn has […]

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